Marshalltown, Johannesburg, 14 May 2021. The pandemic might have disrupted the fashion industry, but there were still no surprises plenty of people came ready to show off at House of David Tlale Fashion Showcase in celebration of Africa month on Thursday the 13th of May 2021 in Melrose Arch. This highly anticipated event was well received by loyal clients, the media, sponsors, friends and family of the brand and the overall global fashion circles through social media live streaming.
The designer and creative director, David Tlale welcomed guests outside his high-end concept store in Melrose Arch where the registration and pre drinks took place with an entertaining choreography by a Tswana traditional dance group. Tlale upon opening the show thanked his sponsors Boschendal, Avon South Africa, Black Motion, Sonny Boy Hair Magic, Melrose Arch, Joburg City Parks and Proudly South African for supporting his vision and purpose. He also thanked his team and clients for the ongoing support as he received a membership award from Proudly South African for continuing to raise the local production flag higher - “We are proud to communicate your brand as a proudly South African Brand”.
Renowned for granting opportunities to the youth, Tlale also debuted 25 fresh faces on the runway from his successful #CastMeDavidTlale virtual casting campaign with other runway faces including radio’s Melanie Bala and Anele Mdoda.
The Autumn/Winter 21/22 Collection offered a full range of ready to wear items with 58 looks including knitwear sets, fads and coats, the iconic antelope jacket and a range of menswear pieces amplified with signature David Tlale prints.
About the collection
The Veteran’s Pursuit is an expression of sentiments that evoke the notion of nostalgia around these art movements. Personification in applying the same crafts ethos infused within the brand’s DNA. This Autumn/Winter we looked at creating a persona of an aged army Veteran with an artisan soul for African influence, emphasizing its historic role in global art revolution and applying mix media culture/traditions and art defining the depiction in how it is being presented over the years to the world.
The Pansexual Collection featured Modern Victorian lines, and revisits of light Baroque influences, fused with our strong African lines. The silhouettes of the collection were soft yet bold, prompting luxury and timelessness.
The collection is available for order on www.davidtlale.com and across the four David Tlale retails stores in Melrose Arch, Riboville Boutique Hotel, Menlyn Shopping Centre and 24 Kloof Street in Cape Town.